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INSIGHT DRIVEN 
GROWTH

We create profitable growth based on market insights, distinct brand & value propositions combined with hands-on innovation and execution.

SELECTION OF CASES

Insights, innovation and creative execution within health and beauty

Consumer segmentation and brand strategy development for complete re-branding leading to significant step-changed growth

Brand target identification, value proposition, innovation conceptual development and validation

Complete re-branding based on market and consumer understanding, new brand strategy leading a new design and innovation world

Portfolio mapping and new business opportunity exploration within confectionary

Brand development based on consumers barriers and driver deep dive studying

Innovation and conceptualisation to step-change new market opportunities within the whole food chain

Nordic portfolio and market understanding work leading to new brand direction and development of new products concepts

Complete re-branding based on market and consumer understanding, new brand strategy leading a new design and innovation world

Portfolio and category growth and strategies including innovation within ocean based protein

Setting strategic direction for global expansion of a digital IKEA hack front runner

Product assortment strategy based on big data analyse maximizing cross chain of stores

Global Consumer target understanding to unlock brand role within health supplements

Innovation Pipeline testing, concept validation and brand development

New brand creation, naming and innovation pipeline

Consumer target identification, value proposition development and innovation pipeline

Our expertise network to accelerate growth

Market insight, Brand & Business Strategy and Innovation & Execution

Strategic design & Creative Communication

Digital Marketing & Performance

OUR TEAM

Sara Arvius Heidenvall
CEO & Co-founder
sara.arvius.heidenvall@nicoya.se
+46 (0)73 944 47 05
Fredrik Arvius
Co-founder
fredrik.arvius@nicoya.se
+46 (0)70 272 14 40

Heading

Melina Gustafsson
Senior Business
& brand consultant
melina.gustafsson@nicoya.se
+46 (0)70 852 62 63
Jonas Palm
Nicoya International
jonas.palm@nicoya.se
+41 (0)79 221 72 78